How to Use Promotional Items for Sponsored Events

When a company sponsors a special event, it is always helpful to bring along some goodies to hand out to spectators and participants. It brings brand recognition to the company name. It also makes the event more fun for the people involved. For example, as a charity golf classic sponsor or the sponsor of a fund raising classic car show, it is expected that some sort of souvenir will be given to people, whether it is a free T-shirt or some promotional pens. Promotional gifts are a clever means of advertising with the company’s name, logo and telephone number. Depending on the type of event and clientele attending, there are a wide array of promotional items that a business can give out at sponsored charity events.

Pens
Inexpensive yet useful, promotional pens are a popular souvenir for informal events. They are easy to carry and are easily dropped into a goodie bag for car shows, expos, bake sales and school fairs. Set out a bowlful on a table for people to pick up.

Umbrellas
Outdoor events are sure attractions for people who enjoy the great outdoors. Whether they are promotional umbrellas for the beach, a day of golf or the rain, umbrellas come in handy for anyone looking to stay cool or dry. A little more noticeable than promotional pens or keychains, umbrellas are visible and something that everyone needs, but not everyone has. This is a good souvenir for an outdoor charity event.

T-Shirts
Promotional T-shirts are versatile and useful for nearly any event. They should commemorate the name of the cause, the location and charity. The sponsor names can be emblazoned on them. Another option is to have shirts made for company employees with the business’ name and logo on the front.

Stress balls
Custom stress balls come in nearly every shape, size and color imaginable. They are fun tokens with the company name and logo on it. This makes for a good marketing product at local events. A 5K walk sponsor, for example, might choose a shoe, or something similar to its industry. A landscaping company might use a tree, while a neurologist might choose a brain-shaped stress ball.

Promotional products help to give sponsors a boost of recognition that lasts long beyond the day of the event. Participants bring the items home and use them later. Since they were free, they are more likely to travel farther as people bring them home, to the office or on appointments. They get left behind by one person and picked up by another. Each time the promotional items are passed along, the new owner reads the pen or other promotional items. Brand recognition is created with every pass of the pen.

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